Cannes Lions

DEPARTMENT OF STRESS REDUCTION

LONGTAIL, Perth / EDITH COWAN UNIVERSITY / 2013

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The battleground for first-preference university applications is always fierce, with several leading universities jostling for position. ECU needed to break through the apathy of stressed-out students with a compelling message that would reflect their reputation as a flexible, modern university with a strong student-service approach. To bring ECU's commitment to student services to life, we decided to create a faux department within the university that would deal with student's stress in an appropriate way. The microsite was a chance to see the department in action, relax and have some fun! A long way from the usual University advertising.

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