On ‘Desktop Therapy’, visitors were presented the campaign theme question – ‘Fashion is effective for _______’. In the blank area, visitors could type their inner problems, such as ‘I am bored’, or ‘I don’t meet many new people’, etc. Designs appeared on the screen as a healing solution to their problems. They could then download these designs as wallpaper. If they wished to continue searching for better designs, they could keep answering additional psychological questions since the design on the screen would subtly change according to their answers. They could continuously look for designs until satisfied.