Cannes Lions
J. WALTER THOMPSON SPAIN, Barcelona / FREIXENET / 2016
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Freixenet, the major worldwide cava producer. A brand that offers every Christmas a show that combines art, emotion, effort and a lot of gold.
During years many celebrities have been in front and behind the camera hosting this show that has become a traditional expected campaign every Christmas.
This year the members of the Spanish Rhythmic Gymnastics group were the chosen protagonists, one of the best teams in the world, very successful in competitions, beloved by the Spanish people but not well covered by the media.
Freixenet exploited what its seasonal campaign generates every year, in order to exalt this gymnastic team, capturing their incredible stunts and exercises from an artistic perspective, and also all the effort that from years these athletes have achieved for Spain.
The emotional documentary that honored their history of success while they were making a toast to Christmas, was viral in social media.
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