Cannes Lions
JSC INSTINCT, Moscow / IKEA / 2014
Overview
Entries
Credits
Execution
We have created a web platform for young designers to solve problems of real people. People describe the problem and set their budgets. These scenarios are distributed among designers who solve the problem using IKEA products/interiors.
So that young modern designers was able to show their creativity and professionalism to a lot of people and solve real problems of real people.
Outcome
- People get the practical answers to their problems for free with IKEA products
- Young designers get experienced, recognition and opportunity to work for IKEA
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