Gad, one of the most renowned design companies in Brazil, won its first Silver Lion award at Cannes, in the very first year of the Design category being included in the festival. The brief in question was to promote and share all the pride and recognition generated by this award in an innovative manner among the concerned stakeholders.

The idea was to recreate the symbol that represents the Cannes Lion, employing attributes such as authenticity, style and drive. So we decided on a more spontaneous and gestural redesign, which was baptized the Gad'Lion, with personal characteristics, starting off with the roar: GRRAAAD'!!!

Over its 37 days, the exhibition received approximately 25,000 visitors. It offered a number of workshops, seminars, creation workshops and simultaneous activities, such school and university visits.

With far reaching effects, and considered one of the most significant design shows, the event generated spontaneous publicity throughout Brazil’s leading media channels. An innovative view that drew thousands of eyes to the Gad’ brand.