Partnering with the Editor-in-Chief of a popular design publication, and a highly regarded cancer-treatment hospital, Scotties renovated the oncology-patient lounge from a stark gray room to one that reflects Scotties’ spirit of hope, courage and strength in a quest for a future without breast cancer.

This multi-platform execution ran within magazines, TV, digital and social media. Through advertorial features in design/décor publications, Scotties and the Editor-in-Chief illustrated the process that went into redesigning the lounge. Other publications featured full-page and fractional ads driving to the Scotties Facebook page, which featured a “slider” where consumers interact with before-and-after images.

Mentions on publisher’s social media drove to a microsite showcasing images/info about the program. Consumers were pushed to enter a Pinterest contest where they developed personal boards featuring inspiration based on Scotties boxes. Scotties also developed customized in-show broadcast segments featuring the partnering Editor-in-Chief plus co-branded spots to promote makeover segments and the reveal.

• The patient lounge was transformed into a warm and inviting place for cancer patients to relax with friends and family.

• 9.5 million impressions targeted consumers through broadcast and digital.

• Total reach of over 6.5 million readers.

• 7.7 million PR impressions.

• 188,000+ Facebook impressions and 1,462 unique visits to the Touch of Inspiration tab, and 2,500+ interactions with the Patient Lounge makeover.

• Pinterest (new to Canada): 258 total visits.

• Style-at-Home microsite visits: 2,215, Decormag: 1,518.

• 1 happy client who provided a 2013 briefing on the concept of ‘Design for Good’ to build on what Scotties achieved.