Cannes Lions
THE JUPITER DRAWING ROOM SOUTH AFRICA, Cape Town / INTERACTIVE AFRICA / 2008
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We were briefed to encourage visitors to the Design Indaba expo, an annual design exhibition, which runs concurrently with the Design indaba conference. Instead of simply recording a conventional radio ad, we applied the principles of recycling and edited an ad together from well-known, existing radio spots without having to set foot into a recording booth. These enabled us to dramatise our core campaign thought: the power of creativity. In this instance, a little creativity is able to turn old, discarded radio spots into a completely new creative ad.
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