By making all pages of the supplement right, the advertisers were pleasantly surprised to be offered only the right pages to display their visuals, instead of a mixture of right and left pages as usual. The readers were also pleasantly surprised to find the Design Supplement engaging them in a more innovative way than just turning the page, but also inviting them to flip the paper upside down and turn the pages once again.

The competition received 156 applications. More than 50,000 people visited the festival.

The post test showed that Radikal was perceived 2.43 times more aesthetic, 2.2 times more creative, 47% more solution-oriented, 10% more innovative.

50% of the design fans became aware of the design supplement.