We have made Emil Jakobsen's lamp e-shop and physical showroom work as one unit. So the site is designed to be the actual check-out station for buyers at the physical showroom. In the virtual showroom you are inspired to find the right light and lamp for the right room. This exceptional shopping experience was realised by combining HTML with Ajax- and Flash-elements on the frontend. While Umbraco CMS and Chainbox control backend fully integrated with Microsoft's C5 economy system. Images, economy and stock are updated by the staff at Emil Jakobsen, the most modern lamp retailer by far.