Cannes Lions

Desolate Wasteland of Sorrow

SAMURAI, Tokyo / NISSIN FOOD PRODUCTS CO. / 2016

Film
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Curry Meshi is neither roux nor boil-in-the-bag food. It’s a new type of curry. The seasonal White Curry Meshi is curry, but it is white. So another story was created with anime characters to reflect this contradiction. The lethal beams fired by the two characters clash, causing the screen to white out, allowing White Curry Meshi to appear.

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2019, NISSIN FOOD PRODUCTS CO.

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