Cannes Lions
DDB UK, London / GU / 2011
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One of the great joys of eating a Terry’s chocolate orange is that you have to give it a satisfying whack first, to break into the chocolate. Which then begs the question ‘Where, what and how do you smash it?’. This TV spot shows different everyday people having to use whatever is close to hand to smash into their chocolate orange, resulting in some humorous scenarios. It finishes with the line ‘Smash it to pieces. Love it to bits.’
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