Cannes Lions
NEOGAMA/BBH, Sao Paulo / UNILEVER / 2010
Overview
Entries
Credits
Execution
We created a free gift that also worked like a product sample. It was a magnet that could be used as an erasable notepad, and it also featured colored pens and an eraser. The notepad was shaped like a T-shirt and the eraser was a miniature OMO pack. This gift was distributed to consumers and potential consumers at several POPs.
Outcome
At a low cost, this project achieved two goals. First, it worked as a traditional distribution of useful gifts to consumers. Second, it raised OMO’s brand awareness by reminding consumers that OMO is the best detergent to remove stains.
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