Deutsche Bank’s film clip ‘The right way’ presents the Bank as a strong, reliable partner that is uniquely positioned to shape the future – in spite of current market challenges.As a leading global investment bank with a strong and profitable private clients franchise, Deutsche stands for confidence and excellence, it is dedicated to growth. And as a German global brand, Deutsche is built on diversity – across businesses markets and cultures.Times may be changing, but Deutsche is ready.The core target audience of this film are ‘Modern Achievers’, people that share Deutsche’s Passion to Perform