On the occasion of the reopening of the Operahouse, after a long period of renovation, the agency was asked to create an impactful low budget promotion around the event and beyond.

The agency came up with the idea to turn Citroën shuttles into little Operas themselves, with a friendly conductor musically leading the guests to the real event every evening.

The enthusiasm - also internally - was tremendous: Even the Opera´s CEO used the Conductor sticker on the back of his car.The Opera attested us a real huge success. Not only for the reopening-day, but also for the following weeks. The promotion became a talk of the town.

The shows within that period were completely sold out.