The spot creates an intriguing atmosphere, while we see a child trying to play in

a tight space. Camera zooms out and reveal that the child actually is trapped

inside a electronic device screen. Then, we hear a female voice over: "A child,

up to completing 18, will be still for around 3 years in front of eletronics'

screens. And then, there is no room for anything else." Female voice finishes:

"Do not make room for Childhood Obesity." The spot ends with brand logo and

the website "NoChildObesity.com.br".