Eurobest

DFT 'Don't Get Between'

750MPH, London / DEPARTMENT FOR TRANSPORT / 2016

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Description

One out of every three collisions between cyclists and lorries take place at left turns making the space between lorries and left turns the most dangerous area for cyclists.

This campaign highlights the danger for cyclists by comparing the situation to a number of other of things you wouldn’t want to get caught between:

A grand piano and the pavement, two heavyweight boxers, a crazed kid and a piñata etc.

By offering the advice of “Hang Back” we hope that less cyclists will find themselves in the dangerous situation.

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