DHL is the official logistics partner of Fashion Week worldwide. They provide the logistics know-how and technical support and also come up with new logistics ideas for this creative business. Here, our task was to create an international campaign that emphasises DHL’s competence in the fashion industry. The campaign runs in the world’s fashion capitals like New York, London, Milan, Berlin and Singapore.

In cooperation with Michael Michalsky – one of Germany's most famous designers – we created a special haute couture collection: dresses exclusively made of original DHL packaging materials. Bringing to life our motto: 'DHL – the perfect fit for the fashion world' An elaborate fashion shoot with our dresses provided the motifs for our print material, such as posters, invitation cards, a calendar etc., and the online campaign. At the DHL stand at Fashion Week the unique dresses were displayed on dummies and worn by hostesses.

The dresses created lots of attention and generated contacts with new business partners.