Cannes Lions

DHL COURIER SERVICES

OGILVY FRANKFURT, Frankfurt / DHL / 2008

Presentation Image
Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

We addressed people at the very moment when they wanted to send something to somebody else online. We not only made DHL the sponsor of the “send-to-a-friend” functionality on Germany’s second biggest online portal web.de (13 million unique visitors per month). We also turned this new functionality into a real human experience by using a really creative technical innovation. And since web.de hadn’t offered this functionality before, DHL added real value to the user experience and created brand sympathy for web.de.

Outcome

The campaign is a big success: DHL creates high awareness nearly without any spread loss. Web.de benefits from the increased inclination to send web.de links to a friend using the new outstandingly creative tool. The media partner United Internet Media benefits from an extremely innovative media placement.

Similar Campaigns

12 items

Shortlisted Cannes Lions
Loves Calls Back

McCANN , New york

Loves Calls Back

2020, VERIZON

(opens in a new tab)