The campaign could only work, if we’d found an easy and attractive way to convince the DHL employees first.

We kept it simple and attractive by transforming strengths and advantages of DHL GLOBALMAIL BUSINESS into characteristics of a super-hero called GLOBALMAN.Two GLOBALMAN comic-strips in a classical Marvel look and feel demonstrated quite easily, how GLOBALMAN solves problems just like the new product: reliable, fast, efficient and worldwide.

Our real-life heroes (the DHL employees) obviously liked the idea: 85% signed in to the product learning-tool, 7% new clients were won.