Cannes Lions

DIABETES WON'T STOP ME NOW

COLLE + McVOY, Minneapolis / GENERAL MILLS / 2014

Case Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Recognizing that one-third of the U.S. population will be diagnosed with diabetes by the year 2050, General Mills, Inc. wanted to increase awareness about its brands that offer healthy options for those living with Type 2 diabetes.

Similar Campaigns

12 items

Frito-Lay Superbowl Culinary Infused Experience

PEPSICO, Purchase

Frito-Lay Superbowl Culinary Infused Experience

2023, FRITO LAY

(opens in a new tab)