Cannes Lions

DIADERMINE LOVE LETTER TO MUM

TBWA GROUP GERMANY, Dusseldorf / SCHWARZKOPF / 2015

Presentation Image
Film

Overview

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Credits

Overview

Description

The relationship between mother and daughter is always something special and

individual, but even something full of similarities, what raises the question of a

daughter´s latest short before mothers day: how to thank her. Diadermine made

it to tell this special band between mother and daughter in an incredible

sentimental film. It´s a story full of precious moments, the happy and the painful

ones, about changes and then the same old rituals - a story, that let us

understand what makes the relationship between mother and daughter so

precious and exceptional. A film that says thank you to all mothers. The

skin-expertise of Diadermine stands since over 110 years for skin and beauty

care - a timeless love, Diadermine dedicates to all mothers, which loves their

daughters unconditionally.

Execution

DAUGHTER’S VOICE:

Dear mum,

This is the letter I’ll never write ... the one that thanks you.

For all the time you spent teaching me … and being ignored,...

... dealing with floods,

... war,

... and earthquakes.

Those endless discussions...

... and the endless silences.

Living with the mood-swings...

... and roundabouts.

The hours of shouting...

... and not saying a word.

The time spent picking up the bits...

... and picking up the pieces.

The lost sleep...

... and lost hours.

For the years when you never saw my bedroom floor...

... and the moment you finally got it back.

For all of this:

Thank you. For giving me all the time in the world.

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