The owners of the animals don't really care about the animal hospital's size and reputation, but pay attention to the skills of doctors and precise diagnoses for their animals.

The most challenge thing is how to show the excellent skilled vets and doctors with thorough examination.

So we designed a series of interesting posters, exaggerating how vets stick inside animals and make thorough diagnoses. We combine vets and animals visually and design a series of witty images like the OK gesture that resembles a pig’s tail, or a vet’s head that resembles a dog’s tail. Through these symbolic images we communicate that No.8 Animal Hospital gives thorough and professional diagnoses for animals.

For the last three month, No.8 Animal Hospital has increase 69% in its brand awareness. It also gained more than one thousand new customers.