Cannes Lions
DON, Buenos Aires / CEPAS ARGENTINAS / 2013
Overview
Entries
Credits
Execution
Consumers were able to download the app through the qr codes located in table tents, and to start using the dialoguizer during dates with ladies.
Each time an uncomfortable silence appeared the dialoguizer was activated offering practical solutions to bring up a conversation.
Outcome
Consumers had more topics talk about during dates.
There are more relationships that work because they were able to survive uncomfortable silences.
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