Cannes Lions
SYNERGI INTERACTIVE, Stockholm / SCAN / 2005
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Description
Scan wanted to, in a creative and innovative way, increase the awareness of their concept "Easy to cook" and inspire the consumer to use its products. The campaign would, in a fun and interesting way, inform the target group about the whole concept, but focus on the new product Diced Meat. The target group was both men and women, 20-50 years-old.
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