SAATCHI & SAATCHI MEXICO, Mexico City / AHF / 2015
Current lifestyle has made people more irresponsible and selfish, this is reflected from daily situations like the way they park to others more relevant such as having sex without using a condom.
This campaign's objective was to increase the number of distributed condoms to raise awareness about its use as well as VHI and AIDS prevention.
It took place in the streets of Guadalajara, Monterrey and Mexico City, where we looked for cars wrong parked to put in their windows the flyer, simulating a traffic ticket which included the website and our social networks to get more information about VHI and AIDS and had a condom attached.
The way we approached to people in this campaign generates controversy, therefore conversations among the target, which includes the brand in their daily lives, this helps to create an interest for the Foundation and also helps people to look for more information regarding the topics we promote.
1. We developed a direct flyer/ticket with a message that said: "considering the way you parked, for sure you don't use a condom. Do something smart and protect yourself" and included a condom.
2. We looked for cars wrong parked in Guadalajara, Monterrey and Mexico City to put the fine.
3. We put in their windows the direct flyer, simulating a traffic ticket.
4. In this ticket we included the website and our social networks to get more information about VHI and AIDS.
Since the piece was launched on April 15, there is no time enough to notice a relevant difference in the website and Facebook page, however in the last days, our Facebook increased “likes” from 2467 to 2558, and the visits to the website so far increased 88%.
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