Over the last decade, The Dieline has grown beyond a packaging blog - they now create original content, host a global design competition annually and have held over thirteen conferences. They also have bigger aspirations– to use their archive material to become the inspiration destination for the design community and the brands they love. The challenge was clear: how we do we capture and amplify Dieline's unrivaled expertise in Packaging across new experiences and initiatives.

Our solution was in front of us– The Dieline documents the process of packaging, beyond just final dielines and showcases raw ideas, design, innovations and the future of packaging. Beginning with a Dieline (our D symbol) our visual system celebrates the journey of the Packaging process, flexing through a wide range of styles - reflected in the brand film. The film was used to promote the launch on social media platforms and drive traffic to the website.

CGI allowed us to capture the beauty of experimentation involved in the creative process of the packaging design. We began by researching industry manufacturing processes and techniques; learning how they appear, behave and move and finally reimagined in our experimental Dieline identity. This combined craft allowed us to imbue the motion with a sense of realism through materials and movement but also gave us the ability to inject an air of surrealism.

Dieline launched with a redesigned website, brand film and social campaign. On launch Day, the new website increased visits by 156%, with a sustained increase of 27% monthly YOY.