For the car-obsessed audience V10 skulls executions was used in outdoor to dominate the 2003 Motor Expo at Canary Wharf and landmark performance arenas such as the British Grand Prix and high interest football matcher, as well as specialist magazines and targeted TV. The simplest performance gate-crash has been at the point of comparison between fuels when filling, up in petrol stations, using petrol pumps and six sheets with an Elephant pump execution.

In 2002, Volkswagen diesel sales grew by 40% to 77,271 (vs. Peugeot growth of 20%) whilst total Volkswagen sales achieved a 4% growth from 172,848 cars to 178,924. We now lead diesel consideration and have taken rights for long-term ownership of key performance properties.