Cannes Lions

DIESEL CLOTHING

LYCOS JAPAN, Tokyo / DIESEL / 2003

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This is driveMotion® the Interactive floating advertise, for a DIESEL JAPAN 2002 SPRING&SUMMER CAMPAIGN.A fantasy is directed in various forms, floating ad, online game gimics, click & link timing.For example, you scratch the caractor "Donardo" by your mouse pointer, you will play the kite flying game.From a viewpoint of wanting to prize until it moves to a site after clicking ad, we called it "Intertime"which is the moment of clicking ads & jump after it , we try to produce as advertising. so that a user maintains the state where it got interested in an advertisement, and has you fly to a sponsor site.Please enjoy that it can do by the web advertisement.

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