Cannes Lions

DIESEL CLOTHING & ACCESSORIES

EHS BRANN, London / DIESEL / 2003

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Spray DHTML (Premium version is for PC, Internet Explorer, with Flash plug-in, but other platforms will see a basic Gif version) http://www.diesel.com/banners/fw02/dynamic/actnow/example/Fro a successful life, you have to act, and so Diesel created a site where its followers could do just that.

The brief was to create a playful DHTML ad which conveyed the destination site's theme and graphic style. The audience was Diesel consumers visiting fashion websites. We created a simple, stark slogan which sprayed itself randomly around the user's page. The sound of aerosol was used to enhance the effect. With the premium version, the graffitti drew itself in a different way and location for each user (refresh page to see this in action).

The ad generated a 13% click through rate from some sites it was placed on.

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2019, DIESEL

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