http://www.diesel.com/action/Direct link to the Interactive Flash section: http://www.diesel.com/2002fw/action/edu_action.htmThe theme of Diesel's Fall/Winter 2002 campaign was to stand up and support any positive cause you cared about. Above the line, ads had the following endline: 'Act now at diesel.com'.Our brief was to provide an environment where Diesel consumers could do just that, and see photos of the new Fall/Winter clothes range. We split the site into three areas: * A pretend 'live' photo journal which brought photos of 'protestors' (Diesel models wearing Diesel clothes) from all around Europe, and automatically updated itself throughout the day.

* An interactive Flash 'quiz' posing questions about taking actions, then showing hypothetical diagrams of the consequences of not acting.

* A selection of tools, such as an automatic Placard Printer, for users to then go out and start their own protests. Users could also submit their protests into the News Photo Journal, and their protest would be part of the day's events.

This site inspired a group of serious protestors to campaign outside London's Levi’s and Gap against globalisation, using the sign making tools from the Diesel site, and then make a website about the event which aped the Diesel one.

(http://www.spacehijackers.co.uk/html/projects/diesel/diesel.html).