With the launch of the Fuel For Life fragrances, Diesel intended to reinvent the codes of this conventional market.It is a sexy and energetic elixir inviting the users to enjoy life in a strong hedonistic way.The films question the viewers about their ability to be fully alive and to experience all the facets of pleasure.Each spots projects into a fantasist experience : we don't know if it's a dream, a fantasy or real.CORRIDOR: A man is running along a corridor, apparently escaping from something or someone.