Cannes Lions

DIET DR PEPPER

Y&R, San Francisco / CADBURY / 2008

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In this spot, a 6-pack of rich, decadent Diet Dr pepper leaves the stultifying confines of the diet soda aisle behind, and journeys to its spiritual home - the dessert aisle. As it rounds the corner, the 6-pack is given a hero's welcome by sweet treats of every hue and flavour.

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