Cossette Media was mandated to bring a TV campaign to life. We did so through a highly innovative use of traditional outdoor media.To support the launch of two new products, Diet and regular Vanilla Coke, a TV campaign featured two animated characters (one black and one white) coming together as one through a kiss; thus illustrating the marriage of cola and vanilla.The team brought the TV campaign’s couple to life by bringing them beyond the borders of traditional media.