Every year, the Dietrich company organizes an exclusive golf tournament forits premium clients. The challenge consisted in letting these clients knowabout the upcoming edition of the tournament in an original and eye-catchingmanner with the final goal of getting them to register and compete.

In the two weeks leading up to the tournament, clients began to receiveemails every two days containing a video with information regarding thetournament as well as an invitation to register electronically. Each of theseven videos showcased two golf clubs representing two graceful feet havingfun and enjoying themselves on a golf course. The campaign ran under theconcept: "join the clubs".

The response was immediate. Just three videos were needed to completely fillthe tournament's openings. Dietrich not only received numerous emailscongratulating it on its creativity but the videos also became the talk ofthe tournament.