Teens shame their cow’s milk-drinking dads in this hilarious spot for the brand. In the film, a well-meaning but judgmental pair discuss the difficulty of having a cow’s milk-drinking family member, and the toll it's taken on their lives at home. The boy mentions he came across an unseenly sight a few days back--his dad drinking a carton of cow’s milk. “Difficult Age” is the brand’s way of helping teens help the family members in their life who are in need of some veggification, to adopt a more plant-based lifestyle.