The message: ‘Reconnect with today’s consumer’. The idea: a Hollywood-style viral film about the broken relationship between advertiser and consumer. Results: 3 days after the launch on www.bringtheloveback.com already in Top 10 of most-visited marketing blogs. Number of views: +296 000 (Dailymotion, YouTube – 5/03/2008) Marketing bloggers writing about the film: +790 (Technorati – 05/03/2008), such as: BuzzMachine, Adrants, Logic+Emotion, AdFreak. General tone of voice: very positiveNumber of comments on our blog: 423 (5/03/2008)Moreover, the film has been cited favourably in presentations by Publicis Group (Maurice Lévy), P&G, Nestlé, and The Body Shop.