How do you simply and imaginatively convey a company, in this case Q, that is made up of many parts that don't overlap? How do you convey the journey for a client, but without causing confusion as to what each company within Q does?

The answer for us was to create a non linear narrative, where the user can make their own way through Q Cogworld - a machine where each cog plays an important role, thereby visually representing how the company works while ensuring that the interface is innovative, imaginative and intuitive.