The microsite for the Olympus µ DIGITAL 700 camera introduces the innovative “Bright Capture Technology” as the perfect tool for low-light photography. The web special for the camera is being implemented as one of the key elements of an integrated marketing campaign.

Introduce the innovative features of the Olympus µ DIGITAL 700 camera and sell more copies of the product.Target group: Users of digital cameras, especially those who love shooting scenes and pictures at night. The microsite is aimed at technically-savvy consumers, who are interested in digital camera features such as large LCD screens and Bright Capture technology.