The Olympus campaign “What you choose to remember” focuses on the quirks of digital photography: three spots which will start online and be spread virally show digital artefacts. In keeping with the campaign message, the consumer is asked how they would like to deal with these digital artefacts.

The campaign idea should be centred on the characters from the films, and extended through interaction with these characters. The Olympus brand should be emotionally loaded and positioned online.

Target group: customers of internet and audio visual equipment who are interested in digital photography and digital cameras.