The Digital Lab, powered by Google, is the marketplace’s first world-class education and innovation-centered seminar series designed to fully prepare today’s business managers to recognise and exploit the sweeping forces of interactive marketing and digital change.

The Digital Lab identity was designed to represent a virtual, moving link of ideas and content through connected linear letterforms. A simple two-colour red-and-black colour palette helped to make the mural and collateral production inexpensive, as well as to better associate the brand with that of the agency’s current branding system. The Digital Lab space was outfitted with comfortable modern furnishings, playful wall mural, multimedia stations, and a giant chalkboard wall to share ideas.

Since opening in New York, the Digital Lab expanded into offices in London, Germany, Tokyo, China, India, Singapore, Philippines, Colombia and Costa Rica.Over 1,000 people from New York, Atlanta, San Francisco and Chicago have been in lab sessions. Personnel from all over the agency structure, including executive, new business, account management, account planning, creative and production, are attending immersion sessions. The inaugural New York Digital Lab alone hosts 70-80 individuals for every session.We have seen vast improvement in our digital output on GE, Mars, Hyatt,P&G, AT&T, FedEx and J&J.The Digital Lab was a catalyst in winning the digital business from Mars, J&J,and Hyatt.