Cannes Lions

DIGITAL PHOTO FRAME

HAKUHODO KETTLE, Tokyo / SONY / 2010

Presentation Image

Overview

Entries

Credits

Overview

Execution

We invented “Tight-Knit Family Muffler”, visualising a bond as a family with digital photo frame.

By fastening buttons, you can connect everybody’s muffler. Then, by taking a picture and putting it in Sony Digital Photo Frame, you can see the family anytime, even if they live long distances from one another.

Before New year holidays, we conducted a campaign, in which you win mufflers by purchasing a Sony Digital Photo Frame.

Outcome

Many families bought Sony Digital Photo Frame for their grand parent’s home. Sales went up 261% compared to the previous year.Above all, we offered unforgettable memories to Japanese three-generation families this winter.

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