Cannes Lions
R/GA, New York / R/GA / 2006
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Description: E-card recipients are driven to a site, where they are immediately greeted with an active community's a small galaxy of red cubes, each representing a song composed by a user. Guests have the ability to move throughout this space, clicking to sample others songs and, if captivated by what they hear, can opt to send that song to a friend or download it as a ringtone. Composing a song and adding it to the community on the site is easy.A simple pop-up tool allows users to arrange soothing winter sounds in a desired sequence, then save it as an MP3 for all to hear and see. Ringtones costs $1 or $2 on average per download. R/GA will pledge a portion of this cost to charity.
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