We had decided that the Christmas card of 2010 was to demonstrate our digital competencies. With that starting point, our creatives set out to find out what their favorite thing about Christmas was and how to demonstrate it. The favorite thing was obviously urinating in the snow and then we just had to make that digital. We developed game-play and design, and then got some help with the actual coding. When it was ready, we made it available for free in the App Store, so all clients could download it upon scanning the QR code in the card.

We succeeded in informing and/or reminding our clients of our digital competencies. In addition the App was downloaded in places all over the world - such as Taiwan, USA, France, Japan, Finland, Australia and many other places, showing us that there definitely was a demand for urinating in the snow digitally.