Cannes Lions
THE VIA AGENCY, Portland / FRIENDLY'S / 2012
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What happens when the "Friendlyest" restaurant server in the the world meets an angry elf? That's the premise of this spot for casual dining chain Friendly's. A veteran on the donation-collecting circuit, and clearly jaded by this fact, our angry elf attempts, unsuccessfully, to coax change out of passing shoppers. It's not long before High 5 Heidi appears, spreading holiday "Friendlyness" one High 5 situation at a time. Perturbed by her presence, our angry elf confronts her, only to find himself in a High 5 situation he didn't anticipate. He quickly realizes, however, it may not be as bad as he initially thought.
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