Cannes Lions
R/GA, New York / LAWRY'S / 2012
Overview
Entries
Credits
Description
Moms are busy. It’s challenging enough just getting a tasty, healthy dinner to the table. Introducing new recipes and flavors to the family is above and beyond. McCormick spice brand is here to help.Dinnertising Inc. is open for business—an ad agency just for moms. She simply visits Dinnertising online, browses the savory recipes, picks one, and Dinnertising creates a custom commercial about dinner to whet the family’s appetites.The Flavor Calls feature has operators standing by for dinner advice. Flavor experts even make personal calls to family members about tonight’s dinner. Thanks to Dinnertising, moms have a partner in bringing new flavors to the dinner table.
Execution
Moms are busy. It’s challenging enough just getting a tasty, healthy dinner to the table. Introducing new recipes and flavors to the family is above and beyond. McCormick spice brand is here to help.Dinnertising Inc. is open for business—an ad agency just for moms. She simply visits Dinnertising online, browses the savory recipes, picks one, and Dinnertising creates a custom commercial about dinner to whet the family’s appetites.The Flavor Calls feature has operators standing by for dinner advice. Flavor experts even make personal calls to family members about tonight’s dinner. Thanks to Dinnertising, moms have a partner in bringing new flavors to the dinner table.
Outcome
Moms are busy. It’s challenging enough just getting a tasty, healthy dinner to the table. Introducing new recipes and flavors to the family is above and beyond. McCormick spice brand is here to help.Dinnertising Inc. is open for business—an ad agency just for moms. She simply visits Dinnertising online, browses the savory recipes, picks one, and Dinnertising creates a custom commercial about dinner to whet the family’s appetites.The Flavor Calls feature has operators standing by for dinner advice. Flavor experts even make personal calls to family members about tonight’s dinner. Thanks to Dinnertising, moms have a partner in bringing new flavors to the dinner table.