In early 2011, we launched an online platform www.rastishka.ru, which proved to be perfect place for fun and amusements, both the children and their parents. In 2012, it was decided to move the platform to the next level for creation closer link between consumers and the brand.

Dino World became a popular platform for kids that encourage development of different social skills, aspirations, creativity, mental work and physical exercise. We have implemented a supply of training materials as a game, which allowed keeping children's attention for a long time. In addition, children receive points for passing of lessons and games, which can later be exchanged for tangible and intangible gifts. Thus, we implemented an additional motivation to participate in activities.