Of all the Cannes DM Seminars last year, this attracted by far the biggest audience. On a sweltering hot lunchtime (which coincided with the announcement of the Lions Direct Shortlist) we attracted 578 people to the Seminar – including everyone from David Grebert the Director of Advertising Development at P&G to Mr Wang Zhuo CMO and CEO of Shanghai Jakwa United Co.Ltd – China’s biggest retailer.We also got 67 requests for the CD of the Seminar - from a total of 14 different countries.