Many of our agency’s clients don’t invest in online marketing. Creating awareness of our through-the-line capabilities is important for gaining new business. We presented our agency’s creativity and services through a 'fictitious' Santa Claus Campaign. The idea is that Santa is our new client. His image has been deteriorating among his clients and after a pitch he chose our agency in order to reverse the trend through a new website. We developed Santa’s new website and launched an integrated campaign driving prospects to it, using personalised SMS, emails, direct mails, and outbound telemarketing, with great results

Campaign went out w/c Nov 7th. From the beginning of the campaign we received exciting comments and congratulations notes from existing and prospect clients. 55% of all existing clients logged onto the site. 89% of those who logged on, ordered a gift online. We managed to win two new clients and extra assignments from existing clients totaling approximately 300,000 USD revenue. ROI: 1500%. Many customers kept their presents and material of the campaign in their offices as a reminder, and we still receive positive comments from them for the project.