We built an MSN messenger robot that you could ask for contact information via instant message chat.

We integrated our maps into the real estate agency site: once the user found a suitable apartment, they could easily check with our map link which services are close by.In the news sites we had a targeted text link below the articles, offering more information about the companies mentioned.

We negotiated our search boxes to replace generic ones.

Our database was integrated to MSN Live maps.

We created a list of hundreds of thousands of search words (all the street names, last names, etc.) to guide traffic to our site from the competing channel - Google.Before Christmas, we gathered all the Finnish online shops onto our site and had a consumer promotion for “doing Christmas shopping online”.All the integrated visibility was continuous.

We generated trial and taught the consumers how to use our service. This increased our awareness.

By doing what we did, we had steady growth throughout the year and leaped from 200,000 unique weekly visitors to 550,000 (the biggest sites in Finland have around 1M visitors).In main directory assistance business our market share increased by +4% in the declining market (-4%). This lead to almost +25% growth in revenue. In addition, our top-of-mind jumped from 23% to 31%, while the market leader’s dropped from 28% to 26%.

The media budget was equal with the main competitor.