Cannes Lions

DIRECTV PREPAID

CARNE, Lima / DIRECTV / 2013

Case Film
Case Film

Overview

Entries

Credits

Overview

Description

A boxing match is about to start, but suddenly the two fighters stop and leave the ring because the viewer hasn't paid his cable bill that month.

This is to dramatize that, unlike cable TV, with DIRECTV you can recharge your service for as little as $7 any time you wish.

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